If you compare the perpetually changing entity that is communications to a river, you can find some interesting (pseudo-intellectual) and useful (pointless) metaphors. Many communications scholars and theorists (at least from my perpective) seem to be concerned with where the river came from, and where it might be going. They want to know if it will take them somewhere. If that place is good or bad, right or wrong. Yet, while everyone is studying and predicting and speculating about the past, present and future of the river, they are all missing the most amazing part. That is: there is a river right here in front of us; a wondrous force of nature. Communications, like the river, is on a similarly natural and forceful course. As communicators, we respond to stimuli and obstacle. At times we ebb and flow and divert, but we are constantly in motion. Wherever we came from, and wherever we are going, we should appreciate that in some form or another “we” are still an entity and there is still something out there for us to be a part of. That’s all I have to say about that.